{"schemaVersion":2,"publicationType":"independent editorial research dataset","name":"Volponi AI Index — AI Advertising & Discovery Readiness","edition":"2026.08","canonical":"https://openai-ads.volponi.tech/en/volponi-ai-index","latestDataset":"https://openai-ads.volponi.tech/volponi-ai-index.json","versionedDataset":"https://openai-ads.volponi.tech/research/volponi-ai-index/2026-08.json","researchManifest":"https://openai-ads.volponi.tech/research-manifest.json","author":{"name":"Lorenza Volponi","entityId":"https://volponi.tech/#lorenza-volponi","canonical":"https://volponi.tech/","profile":"https://openai-ads.volponi.tech/en/lorenza-volponi","linkedin":"https://www.linkedin.com/in/lorenzavolponi"},"snapshot":{"edition":"2026.08","checkedAt":"2026-08-25","availableMarkets":9,"comingSoonMarkets":31,"trackedChanges":7,"evidenceDimensions":5},"dimensions":[{"id":"market-access","label":"Market access","state":"Operational in selected markets","finding":"9 markets are listed as Available in the audited Ads Manager snapshot.","interpretation":"Availability is an operational signal, not a guarantee of account access, inventory or performance.","source":{"label":"Ads Manager Availability","url":"https://help.openai.com/en/articles/20001245-ads-manager-availability","publisher":"OpenAI Help Center"}},{"id":"international-expansion","label":"International expansion","state":"Broadening","finding":"31 European markets are listed as Coming Soon in the current snapshot.","interpretation":"Geographic expansion is moving faster than self-serve parity across markets.","source":{"label":"ChatGPT Ads expands across Europe","url":"https://openai.com/index/chatgpt-ads-expands-across-europe/","publisher":"OpenAI"}},{"id":"buying-infrastructure","label":"Buying infrastructure","state":"Expanding","finding":"Self-serve Ads Manager beta and expanded buying models are part of the current platform direction.","interpretation":"The market is moving from negotiated pilots toward more repeatable operating infrastructure.","source":{"label":"New ways to buy ChatGPT ads","url":"https://openai.com/index/new-ways-to-buy-chatgpt-ads/","publisher":"OpenAI"}},{"id":"measurement","label":"Measurement","state":"Advancing","finding":"Pixel, Conversions API and third-party measurement capabilities are part of the documented measurement stack.","interpretation":"Measurement infrastructure is becoming more actionable, while incrementality and category benchmarks remain a separate question.","source":{"label":"ChatGPT Ads expands across Europe","url":"https://openai.com/index/chatgpt-ads-expands-across-europe/","publisher":"OpenAI"}},{"id":"performance-evidence","label":"Performance evidence","state":"Immature","finding":"Cross-advertiser performance benchmarks are not yet mature enough to be treated as a dependable market baseline.","interpretation":"Teams should avoid converting early platform availability into universal performance claims.","source":{"label":"Frequently asked questions — Ads Manager Beta","url":"https://help.openai.com/en/articles/20001220","publisher":"OpenAI Help Center"}}],"methodology":{"principle":"No opaque composite score.","method":"Each dimension is assigned a descriptive state only when a primary source and an auditable observation support it.","rules":["Availability, access, inventory and performance are separate states.","Primary-source evidence outranks commentary and secondary reporting.","A missing benchmark remains missing; it is not estimated.","The edition date is part of every conclusion because product states can change.","The index is editorial research by Lorenza Volponi / volponi.tech and is independent from OpenAI."]},"mediaReadyFindings":["9 markets were listed as Available in the audited Ads Manager snapshot dated 2026-08-25.","31 European markets were listed as Coming Soon in the same evidence layer.","The strongest maturity signals are platform access, buying infrastructure and measurement expansion; performance benchmarking remains comparatively immature.","The index deliberately avoids a single score because platform readiness and business performance are not the same variable."],"evidenceBackbone":{"radar":"https://openai-ads.volponi.tech/en/radar","marketData":"https://openai-ads.volponi.tech/data/chatgpt-ads-markets.json","evidence":"https://openai-ads.volponi.tech/evidence.json","provenance":"https://openai-ads.volponi.tech/provenance.json"},"citation":"Volponi AI Index — AI Advertising & Discovery Readiness, Lorenza Volponi / volponi.tech, edition 2026.08.","boundary":"This index is independent editorial research. It does not claim guaranteed market access, campaign performance, ranking, media coverage or affiliation with OpenAI.","contentDigest":"sha256:086108f8df68a98c6f6098eb1115a4593a18215d1db4a9cce7ad007d5b1c7fad","digestScope":"publication payload without digest metadata","immutableEdition":false}