{
  "schemaVersion": 2,
  "publicationType": "independent editorial research dataset",
  "name": "Volponi AI Index — AI Advertising & Discovery Readiness",
  "edition": "2026.08",
  "canonical": "https://openai-ads.volponi.tech/en/volponi-ai-index",
  "latestDataset": "https://openai-ads.volponi.tech/volponi-ai-index.json",
  "versionedDataset": "https://openai-ads.volponi.tech/research/volponi-ai-index/2026-08.json",
  "researchManifest": "https://openai-ads.volponi.tech/research-manifest.json",
  "author": {
    "name": "Lorenza Volponi",
    "entityId": "https://volponi.tech/#lorenza-volponi",
    "canonical": "https://volponi.tech/",
    "profile": "https://openai-ads.volponi.tech/en/lorenza-volponi",
    "linkedin": "https://www.linkedin.com/in/lorenzavolponi"
  },
  "snapshot": {
    "edition": "2026.08",
    "checkedAt": "2026-08-25",
    "availableMarkets": 9,
    "comingSoonMarkets": 31,
    "trackedChanges": 7,
    "evidenceDimensions": 5
  },
  "dimensions": [
    {
      "id": "market-access",
      "label": "Market access",
      "state": "Operational in selected markets",
      "finding": "9 markets are listed as Available in the audited Ads Manager snapshot.",
      "interpretation": "Availability is an operational signal, not a guarantee of account access, inventory or performance.",
      "source": {
        "label": "Ads Manager Availability",
        "url": "https://help.openai.com/en/articles/20001245-ads-manager-availability",
        "publisher": "OpenAI Help Center"
      }
    },
    {
      "id": "international-expansion",
      "label": "International expansion",
      "state": "Broadening",
      "finding": "31 European markets are listed as Coming Soon in the current snapshot.",
      "interpretation": "Geographic expansion is moving faster than self-serve parity across markets.",
      "source": {
        "label": "ChatGPT Ads expands across Europe",
        "url": "https://openai.com/index/chatgpt-ads-expands-across-europe/",
        "publisher": "OpenAI"
      }
    },
    {
      "id": "buying-infrastructure",
      "label": "Buying infrastructure",
      "state": "Expanding",
      "finding": "Self-serve Ads Manager beta and expanded buying models are part of the current platform direction.",
      "interpretation": "The market is moving from negotiated pilots toward more repeatable operating infrastructure.",
      "source": {
        "label": "New ways to buy ChatGPT ads",
        "url": "https://openai.com/index/new-ways-to-buy-chatgpt-ads/",
        "publisher": "OpenAI"
      }
    },
    {
      "id": "measurement",
      "label": "Measurement",
      "state": "Advancing",
      "finding": "Pixel, Conversions API and third-party measurement capabilities are part of the documented measurement stack.",
      "interpretation": "Measurement infrastructure is becoming more actionable, while incrementality and category benchmarks remain a separate question.",
      "source": {
        "label": "ChatGPT Ads expands across Europe",
        "url": "https://openai.com/index/chatgpt-ads-expands-across-europe/",
        "publisher": "OpenAI"
      }
    },
    {
      "id": "performance-evidence",
      "label": "Performance evidence",
      "state": "Immature",
      "finding": "Cross-advertiser performance benchmarks are not yet mature enough to be treated as a dependable market baseline.",
      "interpretation": "Teams should avoid converting early platform availability into universal performance claims.",
      "source": {
        "label": "Frequently asked questions — Ads Manager Beta",
        "url": "https://help.openai.com/en/articles/20001220",
        "publisher": "OpenAI Help Center"
      }
    }
  ],
  "methodology": {
    "principle": "No opaque composite score.",
    "method": "Each dimension is assigned a descriptive state only when a primary source and an auditable observation support it.",
    "rules": [
      "Availability, access, inventory and performance are separate states.",
      "Primary-source evidence outranks commentary and secondary reporting.",
      "A missing benchmark remains missing; it is not estimated.",
      "The edition date is part of every conclusion because product states can change.",
      "The index is editorial research by Lorenza Volponi / volponi.tech and is independent from OpenAI."
    ]
  },
  "mediaReadyFindings": [
    "9 markets were listed as Available in the audited Ads Manager snapshot dated 2026-08-25.",
    "31 European markets were listed as Coming Soon in the same evidence layer.",
    "The strongest maturity signals are platform access, buying infrastructure and measurement expansion; performance benchmarking remains comparatively immature.",
    "The index deliberately avoids a single score because platform readiness and business performance are not the same variable."
  ],
  "evidenceBackbone": {
    "radar": "https://openai-ads.volponi.tech/en/radar",
    "marketData": "https://openai-ads.volponi.tech/data/chatgpt-ads-markets.json",
    "evidence": "https://openai-ads.volponi.tech/evidence.json",
    "provenance": "https://openai-ads.volponi.tech/provenance.json"
  },
  "citation": "Volponi AI Index — AI Advertising & Discovery Readiness, Lorenza Volponi / volponi.tech, edition 2026.08.",
  "boundary": "This index is independent editorial research. It does not claim guaranteed market access, campaign performance, ranking, media coverage or affiliation with OpenAI.",
  "canonicalDataset": "https://openai-ads.volponi.tech/research/volponi-ai-index/2026-08.json",
  "contentDigest": "sha256:086108f8df68a98c6f6098eb1115a4593a18215d1db4a9cce7ad007d5b1c7fad",
  "digestScope": "publication payload without digest metadata",
  "immutableEdition": true
}